Stevia Rebaudina News

Two Versions of Zero Calorie Sweetener FDA Approved

From Stevia Info - 2008-12-19

Two versions of sweeteners developed by Coca-Cola Company and PepsiCo were approved by the Food and Drug Administration (FDA). New products will emerge as a result of this approval.

The sweetener, Truvia, developed by Coca-Cola Company received a notice from FDA recognizing the product’s safety and that the regulators have no objections regarding the usage of the said product.

The other version, PureVia, by PepsiCo also received similar notice and has not been informed of any objections for the new sweetener.

Extracts from Stevia plant were used to develop these two versions of sweetener. Rebiana which is the extract from the plant is what was used.

The Coca-Cola Company will then start marketing the new product which is made in their new zero-calorie sweeteners even without the official word of release from the government. PepsiCo on the other hand would not do so until the FDA will issue them designation.

Three PepsiCo products are waiting to be released made of the zero-calorie sweetener which is SoBe Lifewater flavors namely: Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate. All these three products are pending for release unless otherwise stated by the FDA.

A product that is somewhat an extension of Sprite from Coca-Cola Company with the incorporation of Truvia sweetener is also a product pending for release as announced by Atlanta Based Coca-Cola Company.

The approval of these two new zero calorie sweeteners is indeed a great opportunity to introduce new products for the market to sell hence increasing their sales.